Capacity building and revenue model

The idea

From the beginning, the idea was not only to help with donations, but above all to carry out capacity building on site and create direct income opportunities. This is how the ABURY store came into being. We support the local artisans with workshops in design and quality management. Together, we create exceptional, handmade products that we sell internationally through the store and reinvest the profits back into our projects – creating fair income opportunities locally at the same time.

We call this the ABURY Cycle of Good Design:

Project start


Project location


Project goals
  1. Creation of fair income opportunities for local people
  2. Social business approach with which we can also partially finance ourselves (not only donations)
  • Classic e-commerce challenges
  • too little money for investments in SEO, SEA, etc.


Artisans we have worked with


Income generated for local people


Collections created

Andrea talks about the social business model and working in Africa


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