She’s Mercedes

Background:

She’s Mercedes is a global initiative that aims to inspire, connect and empower women, highlight their unique success and create a dialogue across cultures, industries and experiences. This goes hand in hand with the goals of the ABURY Foundation.

Idea:

ABURY and She’s Mercedes share a vision of a globalized world in which intercultural understanding is the key to unlocking potential and strengthening solidarity. To support this idea, we have designed an inspiring trip to Marrakech. We want to create an environment where women from different cultural backgrounds can come together, exchange ideas, share experiences and learn from each other. An environment where conversations, new perspectives and touching experiences emerge.

Implementation:

Four days full of emotional encounters and inspiring exchanges. The program was fully organized by the ABURY Foundation – including a welcome dinner with keynote by Andrea Bury at Riad Anayela, meeting with Moroccan women entrepreneurs, visit to ABURY school and cooking class with local women in Berber village, insider tour of Marrakech, evening with renowned interior designer Meryanne Loum-Martin.

Giveaways:
Exclusively for She’s Mercedes, a hand-embroidered pochette in black / silver was designed, which was distributed to all participants together with a postcard depicting the background of the cooperation.