“Art Aided Charity” Project
PortrAid: I see you see
The problem
In countries like Morocco, cataracts are a common disease among craftsmen. Because of this eye condition, they are unable to practice their craft and earn a living. It also becomes increasingly difficult to pass on knowledge of their craft as the cataract condition worsens, posing an invisible threat to the region’s culture and heritage.
There is a simple surgery that can give them back their sight and livelihood. The surgery is neither complicated nor expensive, but for these families even a simple operation is not affordable.
The idea
Portraid.org is an “Art Aided Charity” project initiated by the ABURY Foundation and photographer Thomas Rusch. The idea is simple: with the help of photography, problems are to be artistically depicted and solved. The unique portrait of a person is sold, and the proceeds directly solve the problem of the person in the picture: PortrAid.
Website: www.portraid.org
Project start
2015 (project end: 2017)
Project locations
Morocco, Germany
Project goal
Artisans* give their eyesight back through surgery.
Success
Through PortrAid, 80 cataract surgeries were made possible for people in Morocco.
Awards
- Eurobest 2015-Festival of European Creativity. Short list. Category: healthcare: Fundraising & Advocacy
- CLIO Healthcare Awards 2015: Bronze Category: Digital/Social
- Red Dot Award: Communication Design 2015: Category:Social Responsibility
- LIA 2015-London International Awards. Double Bronze. Category: Design
- German Digital Award 2016. Bronze. Category: Digital Advertising Campaigns-Cross-Media Campaign
Project partner
Eschenbach, Brian Cave, National Geographic, Nhb, open eyes
The first PortrAid project: "I see you see"
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