25hours hotels

Since 2023, the 25hours Hotel Group has been a close and committed partner of the ABURY Foundation. Our collaboration is built on shared values: social responsibility, sustainability, and the belief that education is the key to a better future.

Current initiative: Donations through room cleaning opt-out

Guests at all 25hours hotels now have the option to skip room cleaning during their stay. What may seem like a small decision has a significant impact:
The money saved is donated to the ABURY Foundation, directly supporting the launch of the ABURY Hospitality Academy in Marrakesh.

This initiative is part of the monthly Charity Spotlight at 25hours Hotels — a powerful example of how businesses can take responsibility and create real change.

Other areas of collaboration

Storytelling & Media: The in-house 25hours magazine COMPANION features in-depth stories about the ABURY Foundation (first feature in the Sept/Oct/Nov 2023 issue), highlighting our vision, impact, and the people behind the projects.

Event Partnerships: 25hours hotels regularly provide space for ABURY Foundation events and meetings.

Purposeful gifting with impact: Originally conceived as a meaningful holiday gift for corporate clients, a custom-designed notebook became a symbolic gesture tied to a bigger mission — funding a girls’ school in a village near Marrakesh.
There, girls learn reading, writing, English, French, computer skills, and essential life knowledge, paving the way to education and future employment, including through opportunities at 25hours Hotels.

This partnership demonstrates how powerful collaborations can be when values and goals align. Together with 25hours, we are working toward a fairer and more sustainable world — project by project.