NENI

Together with NENI, we have launched a meaningful partnership to create lasting social impact through culinary experiences and community initiatives.

A key element of this collaboration was a lentil soup specially created by NENI founder Haya Molcho, which was available in all NENI restaurants until April 2025. A portion of the proceeds went directly to our new hospitality project for young women in Morocco.

Since summer 2025, we have continued the collaboration with another dish: the Carrot-Harissa Salad with Labneh and Caramelized Pecans – a seasonal, fresh creation that can also be found on the menu in all NENI restaurants. Here too, part of the proceeds directly supports the project.

Through this partnership, we support the ABURY Hospitality Academy, which aims to strengthen education and skill development in the hospitality and tourism sector for young women in Morocco. At the same time, the culinary offerings at NENI restaurants are intended to raise both awareness and funds for our educational initiatives.