“Make a dream come true” – Babouches for dreaming
Laurèl
Laurèl integrates Andrea Bury and the ABURY Foundation into their Women Power campaign #herstory.
Together with Laurèl, ABURY is developing a limited edition of Moroccan babushas that will be sold at Laurèl to benefit the ABURY Foundation. The collection is called “Make a Dream come true” and supports women in the Atlas Mountains.
At the same time there is a photo shoot with Andrea and Laurèl tells #herstory on social media and launches a brochure. Together with the photographer Mike Meyer a video of the White Cube Art Project will be created.
Start of the cooperation
2019
Main focus
Product development, travel, “Herstory” personality campaign