Andrea Bury is a marketing expert, story teller and social entrepreneur. After having finished her studies of economics and business administration in 1996 she started her career at Schmidt & Kaiser – a communication agency in Frankfurt. She left in 1998 to get more international working experience and moved to London, where she first worked at Henrion, Ludlow and Schmidt – a CI agency. In 1999 she was appointed to the management board of the Laureus World Sports Awards in London. After the successful implementation of the event in Monaco in 2000, she moved to Munich and started her own communication agency „Calliope – inspiring brand communication“. She has since then developed marketing strategies e.g. for Deutsche Bank AG, Campari, O2 Germany, DEDON and others. In 2007 Andrea and her husband moved to Marrakesh and opened a city palace they had previously restored, the AnaYela, a "Place of Inspiration". It has won the World Hotel Award 4 times. Living there inspired her to create the social fashion business ABURY. ABURY combines the desire for style and ethics, exclusiveness and sustainability in a unique and innovative concept. Moreover, in 2012, she co-founded 2bd1.org in Berlin, a creative network to create common good and social profit. In 2013 she was awarded the victress award for scocial entrepreneurship. Business and fairytales, ethics and joy, sustainability and luxury – for her these are no opposites - in contrary she thinks that with the harmonisation we can solve many challenges we face in the world today!