{"id":2689,"date":"2025-07-09T12:22:59","date_gmt":"2025-07-09T10:22:59","guid":{"rendered":"https:\/\/abury.org\/?p=2689"},"modified":"2025-08-19T11:06:12","modified_gmt":"2025-08-19T09:06:12","slug":"empowerment-through-education-the-abury-hospitality-academy-in-marrakechmit-bildung-in-die-selbstbestimmung-die-abury-hospitality-academy-marrakesch","status":"publish","type":"post","link":"https:\/\/abury.org\/en\/blog\/projekte\/empowerment-through-education-the-abury-hospitality-academy-in-marrakechmit-bildung-in-die-selbstbestimmung-die-abury-hospitality-academy-marrakesch\/","title":{"rendered":"Empowerment through Education: The ABURY Hospitality Academy in Marrakech"},"content":{"rendered":"\n<p>Marrakech \u2013 a name that evokes colors, spices, and tales from a thousand and one nights. Yet behind the ornately carved doors of the Medina, daily life for many young women tells a different story \u2013 one shaped by limited opportunities, a lack of role models, and economic dependency. This is exactly where the <strong>ABURY Hospitality Academy Marrakech<\/strong> steps in. Its mission: To provide young women aged 18 to 30 with professional training in the hospitality and gastronomy sector \u2013 and open the door to an independent, self-determined future.   <\/p>\n\n<p><strong>The Reality for Many Women in Morocco<\/strong><\/p>\n\n<p>Morocco has made notable progress over recent decades \u2013 especially in urban areas. Yet gender inequality remains a major challenge. According to the World Bank, only around <strong>23%<\/strong> of women of working age in Morocco are employed \u2013 one of the lowest rates globally. In rural areas, the situation is even more difficult: many girls drop out of school early to help at home or marry young.   <\/p>\n\n<p>Even in cities like Marrakech, educational and vocational opportunities tailored to young women are rare. While many bring the motivation and potential, the absence of clear career paths, networks, and targeted support means the job market remains out of reach. That\u2019s where the ABURY Foundation comes in \u2013 with a holistic, innovative education program.  <\/p>\n\n<p><strong>Our Approach: Skills, Support, and Real Opportunity<\/strong><\/p>\n\n<p>The <strong>ABURY Hospitality Academy Marrakech (AHAM)<\/strong> combines theory and practice \u2013 and empowerment with real employment prospects. The program is designed for young women who have had little or no access to quality education or vocational training. <\/p>\n\n<p>Our training includes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Professional and practical education<\/strong> in partnership with local hotels and restaurants<\/li>\n\n\n\n<li><strong>Soft skills workshops<\/strong> on confidence, communication, teamwork, and women\u2019s rights<\/li>\n\n\n\n<li><strong>English language courses<\/strong> and basic digital literacy training<\/li>\n\n\n\n<li><strong>Technical instruction<\/strong> in cooking, housekeeping, service, nutrition, and hygiene<\/li>\n\n\n\n<li><strong>Internships and on-the-job training<\/strong> with partner businesses<\/li>\n\n\n\n<li><strong>Regular family lunches<\/strong> prepared by participants \u2013 to strengthen support and acceptance at home<\/li>\n<\/ul>\n\n<p>A special feature of the program is our partnership with <strong>EHL Smile<\/strong>, the foundation of the prestigious \u00c9cole h\u00f4teli\u00e8re de Lausanne. Capucine, a former EHL student, is spending several months in Marrakech to support us in developing a strong, hands-on curriculum and to mentor and qualify our local coaches \u2013 creating an exchange of knowledge at eye level. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/abury.org\/wp-content\/uploads\/2025\/07\/Sisters_of_paradies_coop_cut-1024x480.png\" alt=\"\" class=\"wp-image-2684\" srcset=\"https:\/\/abury.org\/wp-content\/uploads\/2025\/07\/Sisters_of_paradies_coop_cut-1024x480.png 1024w, https:\/\/abury.org\/wp-content\/uploads\/2025\/07\/Sisters_of_paradies_coop_cut-300x141.png 300w, https:\/\/abury.org\/wp-content\/uploads\/2025\/07\/Sisters_of_paradies_coop_cut-768x360.png 768w, https:\/\/abury.org\/wp-content\/uploads\/2025\/07\/Sisters_of_paradies_coop_cut.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><strong>Why Hospitality?<\/strong><\/p>\n\n<p>Tourism is one of Morocco\u2019s most vital industries \u2013 and it\u2019s growing steadily. In Marrakech alone, visitor numbers rose by <strong>17%<\/strong> after the pandemic. There is an urgent demand for qualified staff in hotels, riads, and restaurants. Yet women remain vastly underrepresented in this field. This is not due to a lack of skill, but to entrenched gender roles and barriers to access.   <\/p>\n\n<p>With AHAM, we are closing this gap \u2013 and creating real job opportunities for women in one of the country\u2019s key growth sectors.<\/p>\n\n<p><strong>Stronger Together: Our Partners<\/strong><\/p>\n\n<p>This program would not be possible without powerful partnerships. We\u2019re proud to collaborate with:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The <strong>German Postcode Lottery<\/strong>, providing strategic and financial support<\/li>\n\n\n\n<li><strong>NENI Restaurants<\/strong> and<strong> 25hours Hotels,<\/strong> who contribute both funding and expert-led workshops<\/li>\n\n\n\n<li><strong>Sisters of Paradise Riad<\/strong>, who generously host our Marrakech-based headquarters<\/li>\n<\/ul>\n\n<p><strong>More Than a Job: Our Impact<\/strong><\/p>\n\n<p>The Hospitality Academy is more than a training program \u2013 it\u2019s a catalyst for lasting social change: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Our participants become <strong>role models<\/strong>, inspiring their families, neighbors, and younger girls<\/li>\n\n\n\n<li><strong>Families are actively engaged<\/strong>, helping shift attitudes toward women\u2019s work<\/li>\n\n\n\n<li>Employers in the hospitality sector experience first-hand how competent, reliable, and passionate women are \u2013 and begin to rethink traditional hiring practices<\/li>\n\n\n\n<li><strong>Women\u2019s participation in society <\/strong>increases, along with their self-worth and financial independence<\/li>\n<\/ul>\n\n<p><strong>Our Vision<\/strong><\/p>\n\n<p>At ABURY, we believe: <strong>Only those who can imagine a better future for themselves can begin to create it.<\/strong> Many young women have never learned to dream \u2013 because no one has ever shown them it\u2019s possible. With the ABURY Hospitality Academy, we\u2019re creating a space where dreams can take root. <\/p>\n\n<p>Because:<br\/><strong>Every reality begins with a dream.<\/strong><\/p>\n\n<p><strong>If you\u2019d like to learn more about the Hospitality Academy, please email us at<\/strong> <a href=\"mailto:info@abury.org\"><strong>info@abury.org<\/strong><\/a><strong>  . Want to support the broader work of the ABURY Foundation? Learn more about our <a href=\"https:\/\/abury.org\/en\/circle-of-friends\/\" data-type=\"link\" data-id=\"https:\/\/abury.org\/de\/freundeskreis\/\">Friends Circle<\/a> and other ways to <a href=\"https:\/\/abury.org\/en\/donations\/\" data-type=\"link\" data-id=\"https:\/\/abury.org\/de\/spenden\/\">get involved<\/a>. <\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/abury.org\/wp-content\/uploads\/2025\/07\/MB2_0581-1-1024x683.jpg\" alt=\"\" class=\"wp-image-2686\" srcset=\"https:\/\/abury.org\/wp-content\/uploads\/2025\/07\/MB2_0581-1-1024x683.jpg 1024w, https:\/\/abury.org\/wp-content\/uploads\/2025\/07\/MB2_0581-1-300x200.jpg 300w, https:\/\/abury.org\/wp-content\/uploads\/2025\/07\/MB2_0581-1-768x512.jpg 768w, https:\/\/abury.org\/wp-content\/uploads\/2025\/07\/MB2_0581-1-1536x1024.jpg 1536w, https:\/\/abury.org\/wp-content\/uploads\/2025\/07\/MB2_0581-1-2048x1365.jpg 2048w, https:\/\/abury.org\/wp-content\/uploads\/2025\/07\/MB2_0581-1-900x600.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Marrakech \u2013 a name that evokes colors, spices, and tales from a thousand and one nights. Yet behind the ornately carved doors of the Medina,&#8230;<\/p>\n","protected":false},"author":5,"featured_media":2611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[39],"tags":[62,61],"class_list":{"0":"post-2689","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-projects","8":"tag-education-en","9":"tag-hospitality-academy-en"},"_links":{"self":[{"href":"https:\/\/abury.org\/en\/wp-json\/wp\/v2\/posts\/2689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abury.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abury.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abury.org\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/abury.org\/en\/wp-json\/wp\/v2\/comments?post=2689"}],"version-history":[{"count":2,"href":"https:\/\/abury.org\/en\/wp-json\/wp\/v2\/posts\/2689\/revisions"}],"predecessor-version":[{"id":2772,"href":"https:\/\/abury.org\/en\/wp-json\/wp\/v2\/posts\/2689\/revisions\/2772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abury.org\/en\/wp-json\/wp\/v2\/media\/2611"}],"wp:attachment":[{"href":"https:\/\/abury.org\/en\/wp-json\/wp\/v2\/media?parent=2689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abury.org\/en\/wp-json\/wp\/v2\/categories?post=2689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abury.org\/en\/wp-json\/wp\/v2\/tags?post=2689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}